Audience research

 I conducted primary research in the form of a google forms survey to find out who my target audience is. I done this in the forms of  both qualitative and quantitative. For quantitative, I collected the data in both pie charts and bar charts. But for qualitative, I gave the audience the option typing out their answers. 

These are the quantitative responses:

This shows that my main audience is the younger end of the 16-24 age bracket, this means my documentary will be more successful if it is more catered towards them.

Out of the 8 social media sites, the top 3 most popular sites amongst 16-24 year olds is firstly YouTube, then Instagram then thirdly Tiktok.

From viewing this pie chart, it shows that people of this age brackets' phone screen time isn't as extreme as is often portraited.

As how out of the 6 main documentary styles, the two tied ones in first place are Expository and Participatory, my documentary should go down the route of either one of them styles.

From seeing this pie chart, it shows that mainly, my audience only sometimes watch documentaries and are not really avid lovers or haters. 

Qualitative:

As you can tell by these responses, they are not very informative. But to combat this, instead of just only taking into account the responses that are informative such as "history" etc, i took the abundant amount of "I don't know" responses and the "F'ing class" response as they are not set on a specific genre or subject of documentary and think any documentary genre is acceptable as long as they find that specific documentary enjoyable.  

Except from one unhelpful response, this feedback is more easier to work with as it has more context to it. The main response that i got was that it is so easy to do whatever you want online and that it is so convenient now. I will take this into account by mentioning this in my documentary when i mention the positives of modern day technology.   

Even those these responses differ, they also link together with the main theme that technology has gave social media the space to also be a toxic place as well as a positive, i will take this on board whilst talking about the negatives. 

From viewing these responses, i can see that the main theme that runs throughout these responses are that social media effects friendships and relationships positively by helping people connect more easier and stay connected if they are long distance. It can also help you find more people you will be compatible with so that means creating new connections. 

The main theme running throughout these responses is that people have came too accustomed to being online which gives people the space to be more toxic easier and also what comes from being too accustomed to being online is people being to nervous to meet people in person. The only unhelpful response was "Chatting to lads pretending to be birds" but to combat that, i have seen that as, one negative of social media is it gives people the space to be catfished.

All of these responses are all going to be taken into account when creating my documentary as this will help my documentary excel well as this is my target audience.